# Apple's CEO Wants Siri to Act Like an Agent, Possibly by Next Year, Gurman Reports

Times of AI Desk · 2026-11-09 · Products

[https://timesof.ai/2026/11/apple-ternus-siri-agent-as-early-as-2027-gurman](https://timesof.ai/2026/11/apple-ternus-siri-agent-as-early-as-2027-gurman)

> Apple could make Siri function 'more like an agent' as early as next year, Bloomberg's Mark Gurman wrote in his November 8 Power On newsletter, after CEO John Ternus told software chief Craig Federighi in a closed-door meeting to accelerate Apple's software roadmap. Gurman says nearer-term updates give Siri finer control of Apple's own apps and, likely in spring, third-party apps. This is reporting on plans, not an Apple announcement.

The pressure on Siri now comes from the top. Apple chief executive **John Ternus** has told software chief **Craig Federighi** that Apple needs to move faster, and the destination is an assistant that keeps working on a goal without being prompted at every step, according to Bloomberg's **Mark Gurman**. That is a report about intentions; Apple has announced nothing of the kind.

## What Gurman reported

In his **Power On** newsletter on **Sunday, November 8**, Gurman wrote that he was told Apple could make Siri function "more like an agent" as early as next year, MacRumors and The Verge reported. He contrasted Siri with rival assistants, including OpenAI's Dots and Meta's Muse, that "can keep track of goals, determine what needs to happen next and continue pursuing objectives without the user initiating every individual step," and wrote: "Apple ultimately wants to go in this direction, I'm told."

In a closed-door meeting in recent weeks, Ternus told Federighi that Apple needs to "accelerate" its software roadmap and "move quickly beyond merely making necessary improvements to Siri," according to Gurman as relayed by MacRumors.

## The nearer steps

Gurman expects two changes first, according to The Verge. One gives Siri fine-grained control over Apple's own apps, such as rotating and cropping images in Photos or organising Safari tabs, and is expected with **iOS 27.3**. The bigger one, integration with third-party apps such as ordering through Grubhub or booking through OpenTable, is likely to land later, in the spring.

That third-party step builds on plumbing Apple has already shown: on November 3 it [opened Siri AI to every app developer](https://timesof.ai/2026/11/apple-opens-siri-ai-to-all-developers-app-intents-skills) through App Intents in a developer preview. An agent that pursues goals across apps would lean on exactly those hooks, which is why the developer preview matters more than the timeline.

## Limits

- This is Gurman's reporting and his own expectation ("I believe the company could..."), not an Apple statement or roadmap. Apple had not commented in what we read.
- We read Gurman's newsletter through MacRumors and The Verge, not on Bloomberg.
- "As early as next year" is a possibility, not a date, and the form an agentic Siri would take is unknown.

## Sources

- [MacRumors: Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year (November 8, 2026)](https://www.macrumors.com/2026/11/08/siri-ai-rumored-to-become-more-agentic/)
- [The Verge: Apple is racing to make Siri more agentic (November 8, 2026)](https://www.theverge.com/ai-artificial-intelligence/1029552/apple-siri-ai-agentic)