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Business models, go-to-market shifts, and commercial strategy in AI.

Related Coverage

OpenAI Begins Testing Ads in ChatGPT for Free and Go Tiers Feb 9, 2026

On February 9, 2026, OpenAI started testing advertisements in ChatGPT in the United States, limited to logged-in adult users on the Free and Go subscription tiers. Paid tiers remain ad-free. Ads are clearly labeled, placed below responses, topic-matched without influencing answers, and designed with strict privacy and control safeguards.