OpenAI Says ChatGPT Ads Reached a $1B Annualized Revenue Run Rate
OpenAI reported a $1 billion annualized advertising revenue run rate, tens of thousands of advertisers and availability in over 40 countries. It announced self-service Ads Manager expansion to India, Europe, the Middle East and North Africa. Run rate is not booked full-year revenue.
OpenAI said ChatGPT Ads had reached a $1 billion annualized revenue run rate, with tens of thousands of advertisers. That extrapolated pace is not $1 billion of booked annual revenue.
The August 31 announcement says ads were available in over 40 countries through its sales team and partners. Self-service purchases through Ads Manager were scheduled to expand later that day across India, Europe, the Middle East and North Africa.
OpenAI says Ads Manager opened to small and medium-sized businesses in May and that these businesses now contribute a material share. Its stated rules keep ads labeled and separate from answers, deny advertisers access to private conversations and let users control personalization.
Limits#
- The revenue figure and advertiser count are company-reported, not an independent audit.
- A run rate and a full-year revenue target measure different things; one alone does not establish progress against the other.
- This announcement concerns advertiser access, not a change to consumer subscription tiers.
Correction (October 14, 2026): Removed a like-for-like comparison between annualized run rate and an unverified full-year target, along with unsourced quotes and regulatory context.